A note about our website:

This website contains no stock photos!  All the images you see are from the Unleashed family, friends, and customers!

Unleashed Story

  • Started as a Flea Market Stand 

  • Founded Feb 2007

  • First store opened on Lake Boone Trail in 2008

  • Currently 8 stores and a warehouse

  • Want to know more...

Unleashed'sStory

From Flea Market to 8 Stores and growing...

Unleashed's Mission

  • To provide the Best a Dog and Cat can get, at affordable prices, so that every dog and cat can be as happy and healthy as ours.

  • More Details...

Unleashed'sMission

The Best a Dog and Cat can get...

Amy Phinney

  • Born & raised in NC

  • Graduate of UNCW

  • Grew up loving dogs

  • Started Unleashed after adopting Benny

  • Mom to 3 humans, 2 canines, and 2 felines

  • Want to know more...

Amy Phinney

Owner, Founder, CEO, CMO, Mom

JP Phinney

  • Born in upstate NY, raised in NC

  • Met Amy In HS

  • Grew up with dogs & cats

  • Helped Amy at Flea Market and pushed her to open stores

  • Dad to 3 humans, 2 canines, and 2 felines

  • Want to know more...

J.P. Phinney

Owner, CFO, COO, CAO, CDO, 3CPO, "Pop"

Benny Phinney

Benny

Founder, Inspiration, Number 1 Product Tester

Vixen

Mr. Vixen

One of the Original Product Testers

Lisa

Lisa

Official Small Dog Product Tester

Buttercup

Buttercup

Official Feline Product Tester

Wesley

Wesley

Official Feline Product Tester

Brandy

Brandy

Inspired a lifelong passion for dogs

  John Hofbauer

  • Joined Unleashed Jan 2018

  • Dad to 2 humans and 2 dogs, grandparent to one dog and one ferret

  • Want to know more...

John Hofbauer

VP of Sales & Operations

Kayleigh Bain

Kayleigh Bain

Marketing & Outreach Coordinator

Jen Lewandowski

Jen Doyle

Area Manager, Crescent Commons & Crabtree Valley Mall, City Market 

Lexy

Lexy Vazquez

Manager of

Lake Boone Location

Nicole Dahlem

  • Joined Unleashed in Sept 2013

  • Has fostered 40+ animals

  • Mom to 3 humans, 3 cats, and 6 dogs

  • Want to know more... 

Nicole Dahlem

Manager of Stonehenge Location

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Maddie Godwin

Manager of Durham Location

Maddie Godwin

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Rachel Wood

Manager of Landfall, Wilmington

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Katie Raptoulis

Manager of Front St, Wilmington

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Tina Haugan

Manager of Southport

Tina Haugan

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Assistant Manager of Stonehenge Location

Jessi Bryson

Jessi Bryson

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 Johnny Pilkington

Assistant Manager of City Market Location

 Johnathan Pilkington

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Molly Heym

Assistant Manager of Lake Boone Location

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Katie
Dark

Assistant Manager of Crescent Commons Location

Katie Dark

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Rachel Whilden

Assistant Manager of Front St, Wilmington

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Jillian Oliver

 Assistant Manager of Southport

Jillian Oliver

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Claudia
Dorin

 Assistant Manager of Crabtree Mall

Claudia Dorin