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A note about our website:

This website contains no stock photos!  All the images you see are from the Unleashed family, friends, and customers!

Unleashed Story

  • Started as a Flea Market Stand 

  • Founded Feb 2007

  • First store opened on Lake Boone Trail in 2008

  • Currently 8 stores and a warehouse

  • Want to know more...


From Flea Market to 8 Stores and growing...

Unleashed's Mission

  • To provide the Best a Dog and Cat can get, at affordable prices, so that every dog and cat can be as happy and healthy as ours.

  • More Details...

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The Best a Dog and Cat can get...

Amy Phinney

  • Born & raised in NC

  • Graduate of UNCW

  • Grew up loving dogs

  • Started Unleashed after adopting Benny

  • Mom to 3 humans, 2 canines, and 2 felines

  • Want to know more...

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Amy Phinney

Owner, Founder, CEO, CMO, Mom

JP Phinney

  • Born in upstate NY, raised in NC

  • Met Amy In HS

  • Grew up with dogs & cats

  • Helped Amy at Flea Market and pushed her to open stores

  • Dad to 3 humans, 2 canines, and 2 felines

  • Want to know more...

J.P. Phinney

Owner, CFO, COO, CAO, CDO, 3CPO, "Pop"

Benny Phinney


Founder, Inspiration, Number 1 Product Tester


Mr. Vixen

One of the Original Product Testers



Official Small Dog Product Tester



Official Feline Product Tester



Official Feline Product Tester



Inspired a lifelong passion for dogs

  John Hofbauer

  • Joined Unleashed Jan 2018

  • Dad to 2 humans and 2 dogs, grandparent to one dog and one ferret

  • Want to know more...

John Hofbauer

VP of Sales & Operations

Kayleigh Bain

Kayleigh Bain

Marketing & Outreach Coordinator

Jen Lewandowski

Jen Doyle

Area Manager, Crescent Commons & Crabtree Valley Mall, City Market 


Lexy Vazquez

Manager of

Lake Boone Location

Nicole Dahlem

  • Joined Unleashed in Sept 2013

  • Has fostered 40+ animals

  • Mom to 3 humans, 3 cats, and 6 dogs

  • Want to know more... 

Nicole Dahlem

Manager of Stonehenge Location

Maddie Godwin

Manager of Durham Location

Maddie Godwin

Rachel Wood

Manager of Landfall, Wilmington

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Katie Raptoulis

Manager of Front St, Wilmington

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Tina Haugan

Manager of Southport

Tina Haugan

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 Johnny Pilkington

Assistant Manager of City Market Location

 Johnathan Pilkington

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Molly Heym

Assistant Manager of Lake Boone Location

Rachel Whilden

Assistant Manager of Front St, Wilmington

Jillian Oliver

 Assistant Manager

of Southport

Jillian Oliver

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 Assistant Manager

of Crabtree Mall

Tarynn Bell


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