Locally owned & operated stores offering the best supplies at the best prices for every dog and cat!
A note about our website:
This website contains no stock photos! All the images you see are from the Unleashed family, friends, and customers!

Unleashed'sStory
From Flea Market to 8 Stores and growing...
Unleashed Story
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Started as a Flea Market Stand
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Founded Feb 2007
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First store opened on Lake Boone Trail in 2008
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Currently 8 stores and a warehouse

Unleashed'sMission
The Best a Dog and Cat can get...
Unleashed's Mission
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To provide the Best a Dog and Cat can get, at affordable prices, so that every dog and cat can be as happy and healthy as ours.

Amy Phinney
Owner, Founder, CEO, CMO, Mom
Amy Phinney
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Born & raised in NC
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Graduate of UNCW
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Grew up loving dogs
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Started Unleashed after adopting Benny
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Mom to 3 humans, 2 canines, and 2 felines

J.P. Phinney
Owner, CFO, COO, CAO, CDO, 3CPO, "Pop"
JP Phinney
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Born in upstate NY, raised in NC
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Met Amy In HS
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Grew up with dogs & cats
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Helped Amy at Flea Market and pushed her to open stores
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Dad to 3 humans, 2 canines, and 2 felines

Benny
Founder, Inspiration, Number 1 Product Tester
Benny Phinney
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Adopted from Pasadena Humane Society in 2004
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Amy & JP's First "kid"

Mr. Vixen
One of the Original Product Testers
Vixen
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Official Product Tester

Lisa
Official Small Dog Product Tester
Lisa
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Most recent addition
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Official Small Dog Product Tester

Buttercup
Official Feline Product Tester
Buttercup
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Official Feline Product Tester

Wesley
Official Feline Product Tester
Wesley
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Official Feline Product Tester

Brandy
Inspired a lifelong passion for dogs
Brandy
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The Passion Inspiration

John Hofbauer
VP of Sales & Operations
John Hofbauer
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Joined Unleashed Jan 2018
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Dad to 2 humans and 2 dogs, grandparent to one dog and one ferret

Kayleigh Bain
Marketing & Outreach Coordinator
Kayleigh Bain
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Joined Unleashed Jan 2021
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Proud Fur Mama to Bailey

Jen Doyle
Area Manager, Crescent Commons & Crabtree Valley Mall, City Market

Lexy Vazquez
Manager of
Lake Boone Location

Nicole Dahlem
Manager of Stonehenge Location
Nicole Dahlem
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Joined Unleashed in Sept 2013
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Has fostered 40+ animals
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Mom to 3 humans, 3 cats, and 6 dogs

Maddie Godwin
Manager of Durham Location

Rachel Wood
Manager of Landfall, Wilmington
Rachel Wood

Katie Raptoulis
Manager of Front St, Wilmington
Katie Ehmke

Tina Haugan
Manager of Southport
Tina Haugan

Johnny Pilkington
Assistant Manager of City Market Location
Johnathan Pilkington

Molly Heym
Assistant Manager of Lake Boone Location
Molly Heym

Rachel Whilden
Assistant Manager of Front St, Wilmington
Rachel Whilden

Jillian Oliver
Assistant Manager
of Southport
Jillian Oliver

Taryn
Bell
Assistant Manager
of Crabtree Mall
Tarynn Bell